The practical skills I've earned by running real experiments.
Turn strangers into customers — SEO, paid ads, funnels and conversion across the full path to a sale.
Set up tracking, read the numbers, and let data drive the next decision instead of guesswork.
From idea to launch — scoping, building and shipping a digital product people actually use.
The practical groundwork of starting a company — structure, registration and the first operating steps.
Structure a business legitimately so more of what you earn stays with you.